In handling customer complaints, proper strategies and techniques must be followed to ensure that customers will be handled correctly for the satisfaction of their needs. There are many instances when their complaints are not handled properly leading up to the consequences of unsatisfied customers. It leaves a bad impact to the company
or brand if the complaints are left unsolved. Dealing with all the complaints of the customer will not only give customer satisfaction but also it builds trust and safety of transaction between the customer and the seller.
This book contains all the guidelines in handling customer complaints especially in the setting of mall stores. It will be very useful to the individual, who handles customer service and feedback. With the proper ways on dealing customer complaints, a good customer satisfaction is ensured in return.